This report contains information about the multimedia industry, the skills and concepts that are used and how multimedia is used in different industry types.
What Is Multimedia?
As the name implies, multimedia is the integration of multiple forms of media. This includes text, graphics, audio, video, etc. For example, a presentation involving audio and video clips would be considered a “multimedia presentation.” Educational software that involves animations, sound, and text is called “multimedia software.” CDs and DVDs are often considered to be “multimedia formats” since they can store a lot of data and most forms of multimedia require a lot of disk space.
Due to the advancements in computer speeds and storage space, multimedia is commonplace today. Therefore, the term doesn’t produce the same excitement is once did. This also means it is not as overused as it was back in the late ’90s. Thank goodness.
http://www.techterms.com/definition/multimedia
The word multimedia has been with us since film strips and multiple screens, but the definition keeps expanding as new tools become more widely available due to lower costs and user-friendly designs. Surround sound, three-dimensional graphics, and even smells are all part of current “immersive” multimedia experiences, many of which can be created by today’s students. Sound has become much more important, as have haptics (i.e., devices that allow for participation through specialized controllers that offer physical feedback).
At the University of Southern California, the Annenburg Center for Communication gives special attention to multimedia studies, particularly through the Institute for Multimedia Literacy. The Institute promotes new ways of defining “literacy” in an age of information technology, and it seeks to establish an effective relationship between multimedia tools and the traditional media of the written and spoken word.
http://technologysource.org/extra/231/definition/2/
The term multimedia describes a number of diverse technologies that allow visual and audio media to be combined in new ways for the purpose of communicating. Applications include entertainment, education and advertising. Multimedia often refers to computer technologies. Nearly every PC built today is capable of multimedia because they include a CD-ROM or DVD drive, and a good sound and video card (often built into the motherboard). But the term multimedia also describes a number of dedicated media appliances, such as digital video recorders (DVRs), interactive television, MP3 players, advanced wireless devices and public video displays.
http://www.scala.com/multimedia/multimedia-definition.html
Multimedia is a phrase commonly used in computer technology. It uses graphics in a new way for different purposes such as advertising and entertainment. It also describes media items such as television and mp3 players.
2)
a) Video, design, illustration and art
b) Animation- Pixar animation studios are a company that uses animation in their work. Adobe Flash is a product made for producing animations.
Audio- Adobe Audition is a product that helps produce recorded audio as does free products like Audacity.
Video- You tube is a website that uses videos as their main attraction. Windows Movie Maker is a product used to edit videos.
Design- www.gdesign.com.au is a company that designs websites and graphics for other companies worldwide. Adobe Photoshop is used often to produce images for the design as is Adobe Dream weaver to edit the HTML coding and other various web codes.
Illustration- www.illusionillustration.co.uk is a UK based company that produces illustrations for other companies and clients. Adobe Illustrator is a product used to produce illustrations.
Art- the Adobe Design Suite is a product used to digitally design and create art.
Programs like Gimp, Paint Shop Pro and Corel Draw are also used.
3) a) Advertising and Web Design
b) Multimedia is used in advertising to create animations, logos, illustration and more are put into web advertisements, TV advertisements even signs that you see on the street have been designed by a computer using multimedia techniques.
Multimedia is used in web design to make web sites more interesting, Videos are used, audio is used, and illustrations are used and more.
Multimedia has a wide range of uses and industries that it is used in making it a powerful modern tool.
References:
Google.com
